SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google beta testing brand-new Google Search Console design
  Jul 17, 2017 by Barry Schwartz

  Check out these screen shots of the new Google Search Console user interface.

• Google Search Console may have a bug with the average position metric
  Jul 18, 2017 by Barry Schwartz

  If your metrics have gone awry since July 13, don’t panic. It may just be a bug.

• Why mistakes make you a better link builder
  Jul 18, 2017 by Julie Joyce

  Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.

• What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
  Jul 18, 2017 by Eric Enge

  Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google.

• Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
  Jul 18, 2017 by Greg Sterling

  The new device hasn’t yet found the right balance between voice and screen.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Identifying top analytics talent in a competitive environment
• What marketers need to know about addressable TV and OLV
• Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
• Three ways local businesses can survive the on-demand threat
• Google Analytics rolling out ‘ask a question’ to get answers instantaneously
• How to use SEO data in your social media strategy
• To understand customers, first you need to understand their Device Graphs
• Three ways you’re wasting money on your marketing automation

Search News From Around The Web:

Local & Maps

• Fighting Review Spam: The Complete Guide for the Local Enterprise, Moz

Searching

• Google Glass 2.0 Is a Startling Second Act, WIRED

SEO

• Guide To Google For Jobs (How To Take Full Advantage), ignitevisibility.com
• 5 Tools That Will Make Your SEO Life Much Easier, Search Engine Journal
• A 5-Point Checklist for Writing SEO Content, KoMarketing
• Google Doesn’t Care About Crawl Budget For Their Own Properties, Search Engine Roundtable
• How to Learn SEO in 2017 (and Stay Sane), ahrefs.com
• How to Optimize Your Website for Multiple Keywords, Search Engine Journal
• Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs, kinsta.com
• No Google SEO Benefit To Adding Trust Seals To Your Site, Search Engine Roundtable
• Screaming Frog SEO Spider Update – Version 8.0, Screaming Frog

SEM / Paid Search

• Back to School PPC: How to Boost Your Sales This Year, Search Engine Journal
• DSA-OK Your Campaign Coverage With Dynamic Search Ads, periscopix.co.uk
• Google AdWords: Pros and Cons, Hallam Internet
• Optimize Your Google Shopping Campaigns With This Hidden Report, Metric Theory

Search Marketing

• Are you more inclined to click on an AMP link than a regular one? [Poll], 9to5Google
• Google Optimize – The Best Free Tool You Are Not Using, Hallam Internet

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