SearchCap: Advanced analytics, fake listings on Google Maps & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 5 hot trends in advanced analytics
  Apr 11, 2017 by Digital Marketing Depot
  Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways?
• Patent 1 of 2: How Google learns to influence and control users
  Apr 11, 2017 by Dave Davies
  Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
• Is Google really keeping fake listings off Google Maps?
  Apr 11, 2017 by Joy Hawkins
  A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
• Link building: Preliminary research and analysis
  Apr 11, 2017 by Andrew Dennis
  Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• National Brands & Local Search: Use Insights to Drive Actions
• Dailymotion to relaunch in June with focus on professionally produced video programming
• What’s really holding back your messaging program?
• Strategies for capturing ‘made in the USA’ searches
• No content strategy is an island
• How to keep your brand message from being hijacked by surrounding content
• Protagonist’s new platform finds the stories told about brands
• Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
• Twitter’s latest ad format turns Periscope hearts into branded ones

Search News From Around The Web:

Industry

• Deep-linking startup Branch raised $60 million from Andy Rubin’s Playground Ventures, TechCrunch
• Top 20 in US Paid and Organic Search, Searchmetrics SEO Blog
• Yahoo accused of mismanaging funds meant for Chinese dissidents, Reuters

Local & Maps

• Sneak Peek – The Expert’s Guide to Local SEO, Local University

Search Marketing

• Testing Link Sharing Ads against Embedded Rich Media Ads in an Instant Whitepaper Download Campaign, 3Q Digital

Searching

• How visual search is helping ecommerce brands, Econsultancy

SEM / Paid Search

• AdWords “Optimize for Conversions” Ad Rotation Could Be Killing Your Conversions, Clix Marketing PPC Blog
• Avoid These Common PPC Shopping Strategy Mistakes, PPC Hero

SEO

• Creating a bespoke Bing Multiple Link Disavow Tool, Branded3
• Google Updates Featured Snippet Selector Algorithm Frequently, Search Engine Roundtable
• Page Changes Monitoring: How to Stay Ahead of Google, Search Engine Journal
• Winner of Wix’s SEO Hero challenge explains strategy, The Domains
• Announcing the 2017 Local Search Ranking Factors Survey Results, Moz
• XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox, Moz

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