Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AMP results now showing in Google Image Search
Dec 15, 2016 by Barry SchwartzAMP is now showing up in the mobile Google Image search results.
- Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
Dec 15, 2016 by Ginny MarvinThe promoted pins in Google Maps are being tested on Android devices.
- What the heck is machine learning, and why should I care?
Dec 15, 2016 by Dave DaviesUnderstanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
- Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Dec 15, 2016 by Glenn GabeGoogle’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- See how 16 leading digital analytics platform providers stack up
- Monetizing your digital marketing expertise
- The next Bing thing: Get your Bing campaigns in top shape for 2017
- Adobe Primetime adds TV Media Management Platform
- Facebook to use crowdsourcing, fact-checkers and labels to combat fake news
- Report: Verizon using Yahoo hacking to ask for $1 billion price concession
- Hold that SDK: Mobile app advertising help is on the way
- Reserve with Google: Deeper booking integration through search and Maps
- Amazon delivered its first order via drone
- Google agrees to change when it scans emails for ad targeting
- [Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi
- Why influencers are not programmatic
- #TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ ads
Search News From Around The Web:
Local & Maps
- Google My Business Expanding Wheelchair Accessibility Attributes, Mike Blumenthal
SEO
- Google AMP Rich Cards Have Drastically Lower CTR?, Search Engine Roundtable
- 9 Reasons Not To Use Rankings As Your Google SEO KPI, Search Engine People
- Google Says Nofollow Attribute May Help With Crawl Budgets For Large Sites, Search Engine Roundtable
- Google: Stats on Page Speed of AMP, thesempost.com
SEM / Paid Search
The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.
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