Study: Position One In Search May Get Less Clicks Than Position Two With Rich Snippets

The folks at Blue Nile Research have released a study on the impact having rich snippets plays in the search results.

Rich snippets, often enabled by adding structured markup to your code, can potentially add stars, images, videos and so forth to the search results you see on Google or Bing. The richer user experience often leads to searchers paying more attention to the search results with the rich snippets over the basic snippets.

Blue Nile Research claims that rich snippets in position two will have a 61% click capture rate, whereas to no rich snippets on position one would have a 48% click share. This is compared to no rich snippets in position two, would result in only a 35% click share. So there is a 26% increase in the percentage of clicks the second result sees, if that second result has rich snippets.

Here is the chart:

You can download the full study over here.

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