More than 50% of marketing decision makers believe that organisations should have both a CMO and a Chief Marketing Technologist (CMT), according to a recent study. Nearly three quarters of them believe more companies will begin hiring CMTs in the next five years.
The undeniable truth is that marketing is now a technology-powered discipline. Organisations conceived and configured for that new reality will be most effective. Attend MarTech Europe and you’ll learn from thought leaders transforming their teams and getting the most out of their technology investments.
You’ll participate in 20 sessions and hear how:
- Carlsberg Group harmonised marketing and IT and created a digital-saavy organisation to ensure growth, profitability and sustainability;
- Marks & Spencer balanced in-house and agency martech roles when investing £150 million to rebuild its e-commerce environment;
- Allianz selects and implements marketing technologies while meeting stringent governance requirements;
- and 17 more! See the complete agenda packed with real-life martech success stories from these brands:
Save £200 With Beta Rates
The time to save on MarTech Europe is now! Register for an All Access Pass and pay the Beta rate of £895, a £200 savings.
MarTech is an outstanding value. You get two days of insightful presentations in an environment engineered to promote learning and sharing. See what past attendees have said about this unique conference.
MarTech is an ideal experience to share with colleagues. You also save 15%-25% with our attractive team discounts.
Join the marketing technologists, data scientists, CMOs, growth hackers and innovators at the intersection of marketing and IT. Register today!
The post Optimise Your Marketing Organisation: Attend MarTech Europe. appeared first on Search Engine Land.
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